Heineken Village: Last Chance to See the GP at Interlagos
One of the most attractive and sought-after areas during the three days of the São Paulo Grand Prix, the Heineken Village — the Heineken 0.0 area, official sponsor of Formula 1 — will have tickets available starting at noon this Thursday, June 26, on the official Eventim website: eventim.com.br/f1saopaulo. Tickets are expected to sell out quickly. There are no more tickets available for the other sectors of the Interlagos racetrack.
The Heineken Village has two sectors: the Lawn and the Star. In the Lawn sector, tickets costing R$ 2,300 (half-price R$ 1,150) grant access to a large open-air space with big screens; food and beverages are sold separately. The Star sector, with a single price of R$ 4,600, offers an open bar of Heineken draft beer, soft drinks, water, and finger-food service — including breakfast, sandwiches, snacks, and dessert.
Both sectors allow access to Friday’s free practice and sprint qualifying sessions, Saturday’s sprint race and qualifying session, as well as Sunday’s Grand Prix, the 21st round of the 2025 Formula 1 World Championship. Access is restricted to those over 18 years old.
The Heineken Village receives more than 10,000 people per day over the 3 days of the event. It spans 30,000 square meters and is located in the infield of the circuit, between Bico de Pato, Mergulho, Junção, and Subida do Café, with excellent visibility. It combines the excitement of motorsport with the lifestyle and entertainment characteristic of the brand. The relaxed atmosphere among fans, the DJs and special attractions, and the proximity to the track make this a unique and distinctive area within the racetrack, attracting mainly a young and speed-enthusiast audience.
Access to the Heineken Village is through the gate named after the venue, on Avenida Interlagos, next to gate “T,” right after Sector “A,” where the pedestrian bridge over the track leads to the area. For people with disabilities (PWDs), there will be a ramp in the Star area.
“The Heineken Village was created to provide a festival-like experience, involving music, games, and other activations inside the racetrack, connecting Brazilians’ passion for the premier category of world motorsport with a spirit of celebration. We are happy to bring our space back to Interlagos and continue betting on memorable experiences for the public,” says Guilherme Bailão, Brand Experience and Sponsorship Director of Grupo HEINEKEN in Brazil.
“The São Paulo Formula 1 GP has been transformed into a major entertainment festival, increasingly attracting young audiences. The Heineken Village is a perfect space to welcome new fans to the category. Each year, we want to offer an even better experience for the public. We innovated by creating a space with music and entertainment, on the lawn, in the middle of Interlagos. Heineken believed in it, and today we have a great success story. For the São Paulo GP to once again have Heineken as a partner is a great source of pride for us,” says Alan Adler, CEO of the São Paulo GP.
Useful links:
Tickets: eventim.com.br/f1saopaulo
More information: grandepremiosp.f1saopaulo.com.br/heinekenvillage
About the São Paulo GP of F1
The São Paulo GP of F1 is the main recurring event on the Brazilian sports calendar. One of the rounds of the World Drivers’ and Constructors’ Championship, it takes place annually at the Interlagos Circuit in the city of São Paulo.
The latest edition brought together 291,700 people at the racetrack over three days and injected more than R$ 1.96 billion into the local economy, as well as generating around 20,000 jobs.
Broadcast live to more than 180 countries, the event generates US$ 447.3 million in media return for the city of São Paulo. In addition to providing quality entertainment, the São Paulo GP of F1 offers its partners a powerful platform for brand promotion and relationship building.
In full alignment with F1’s guidelines, the São Paulo GP is a promoter of environmental sustainability, respect for diversity, and social inclusion.
About Grupo HEINEKEN
Grupo HEINEKEN arrived in Brazil in May 2010, after acquiring the beer division of Grupo FEMSA. In 2017, it strengthened its presence in the country with the acquisition of Brasil Kirin, consolidating itself as the second-largest player in the Brazilian beer market.
Today, the company employs more than 13,000 people and operates 13 production units — 12 breweries and two microbreweries — in addition to building its 14th brewery in Passos (MG).
Headquartered in São Paulo, the company’s portfolio includes brands such as: Heineken®, Amstel, Amstel Ultra, Eisenbahn, Eisenbahn Unfiltered, Sol, Baden Baden, Blue Moon, Lagunitas, Devassa, Tiger, Bavaria, Glacial, Kaiser, No Grau, Schin, Amstel Vibes.
In the non-alcoholic segment: Heineken® 0.0, Sol Zero, CLASH’D, FYS, Itubaína, Viva Schin, Skinka, and Água Schin.
Grupo HEINEKEN in Brazil is a subsidiary of HEINEKEN NV, the largest brewery in Europe.
More information:
Website: heinekenbrasil.com.br
LinkedIn: linkedin.com/company/heineken
Instagram: @grupoheinekenbr
Press contacts
Formula 1 Grande Prêmio de São Paulo
Castilho de Andrade: [email protected]
Marília Frias: [email protected]
Heineken – Agência Lema
Mayara Grosso: [email protected]
Isabella Gomes: [email protected]
Fernando Bocardo: [email protected]