GP SÃO PAULO AND HEINEKEN RENEW PARTNERSHIP
The Formula 1 São Paulo Grand Prix and Heineken have renewed the GP sponsorship agreement.
Heineken, a global sponsor of Formula 1, carries out its largest brand experience activation of the entire F1 season worldwide in São Paulo: the Heineken Village.
The space is one of the main areas at Interlagos, hosting more than 10,000 people per day over the 3 days of the event. It spans 30,000 square meters and is located in the infield of the circuit, between Bico de Pato, Mergulho, Junção, and Subida do Café, with excellent visibility. It is an area that combines the thrill of motorsport with the lifestyle and entertainment characteristic of the brand. It is like a festival at the edge of the track.
The São Paulo Grand Prix has changed considerably over the past 4 years, practically doubling its audience capacity through the configuration of new areas. The grandstands were expanded, corporate hospitality areas were created, and the Heineken Village was developed for the new, younger F1 fan who values the experience of being close to the track with lots of music and attractions beyond the race.
The renewal of the partnership is strategic to enhance the audience experience at the racetrack, combining passion for F1 with a high-quality product, providing unforgettable moments for its consumers and fans far beyond the track.
Formula 1 has rejuvenated its fan base over recent years, and this new audience seeks to live more experiences through the excitement of sport and entertainment. This is the DNA of the Heineken Village.
Those who visit the space in 2025 will find even more activations, music, and entertainment in the middle of Interlagos. The Heineken Village has two sectors: the Lawn and the Star. The ticket price for the Lawn, valid for all three days of the event, is R$ 2,300, with half-price tickets at R$ 1,150. This space is an open-air lawn area with big screens; food and beverages are sold separately. In the Star sector, the single price is R$ 4,600, with an open bar of Heineken draft beer, soft drinks, water, and finger-food — including breakfast, sandwiches, snacks, and dessert.
Tickets — limited to those over 18 years old (in both sectors) — grant access to Friday’s free practice and sprint qualifying, Saturday’s sprint race and race qualifying, and Sunday’s Grand Prix. Tickets for all other areas of the Interlagos circuit for this year’s São Paulo GP are sold out.
Ticket sales for the Heineken Village begin on June 26 at noon, on the Eventim website (eventim.com.br/f1saopaulo).
For more information about the Heineken Village at the Formula 1 MSC Cruises São Paulo Grand Prix 2025, visit:
grandepremiosp.f1saopaulo.com.br/heinekenvillage
About the São Paulo GP of F1
The São Paulo GP of F1 is the main recurring event on the Brazilian sports calendar. One of the rounds of the World Drivers’ and Constructors’ Championship, it takes place annually at the Interlagos Circuit in São Paulo. The latest edition brought together 291,700 people at the racetrack over three days and injected more than R$ 1.96 billion into the local economy, as well as generating approximately 20,000 jobs.
Broadcast live to more than 180 countries, it generates US$ 447.3 million in media return for the city of São Paulo. In addition to providing quality entertainment, the São Paulo GP of F1 offers its partners a powerful platform for brand promotion and relationship building. Fully aligned with F1’s guidelines, the São Paulo GP promotes environmental sustainability, respect for diversity, and social inclusion.
For press inquiries:
Formula 1 Grande Prêmio de São Paulo
Castilho de Andrade / Marília Frias
[email protected]